New Smyrna Beach Flagler Avenue Business Group Launches Community-wide “Heroes” Program
The Flagler Avenue Business Association will launch a “thank you” program to honor local police officers, firefighters, EMTs, and healthcare workers on the front lines of the COVID19 virus starting Friday, April 10, 2020.
The program includes 125 large ribbons to be displayed on trees and light fixtures along Flagler Avenue, 1,500 lapel ribbon pins, 200 window posters, 1,000-yard signs and large banners by the causeway bridges and hospital, AdventHealth New Smyrna Beach. The campaign colors, though patriotic also represent red for firefighters, blue for police officers and white for EMT/healthcare workers.
“The Flagler Avenue Business Association and our members have always come to aid our neighbors and our first responders during disasters or hurricanes. This is not different,” said Elaine Stathakis, marketing director for the Flagler Tavern and Flagler Avenue Business Association Board Member. “So many are already providing meals, transportation and general help to the community and our frontline heroes.”
The program is designed to both rally the community and publicly thank our heroes for the risk they are putting themselves in personally to save lives.
The #NSBlovesHEROES campaign launches Friday, April 10. The bridge banners, hospital banner, and tree ribbons will be installed Thursday night and Friday morning. Community distribution of the lapel ribbons and yard signs runs from 1pm to 4pm Friday. Two drive-through locations will be set-up at the Flagler Tavern 414 Flagler Avenue and Clancy’s Cantina 301 Flagler Avenue. Both locations offer drive through parking lots and the community should enter the parking lots from Flagler Avenue. The distribution will continue on Saturday from 1pm to 4pm while supplies last. Based on community support, a second and third order of yard signs are possible. For neighbors living in apartments or condos, window posters are available.
The yard signs are free with a suggested cash donation of $5. The donations will support a frontline COVID-19 Heroes program by the AdventHealth NSB Fund. Select Flagler Avenue restaurants will deliver yard signs locally with food orders as supplies last for those unable to get to Flagler Avenue.
“In the end we are a small beach community that has rallied for our neighbors before and we will again,” added Stathakis. “I can’t think of a better way to remind our heroes of our appreciation than for them to pass hundreds of “thank you” yard signs on neighbors’ yards on the way to and from work.”