The merchants of Flagler Avenue invite you to kick-off the Holidays and celebrate the 38th Annual Light Up Flagler Holiday Merchant Open House, on Flagler Avenue in New Smyrna Beach, Friday, Dec 5th from 5pm -8pm!

Flagler Avenue will be closed to vehicle traffic during the event so you can enjoy all the festivities of this fun event!

Here are the details for the event so you don’t miss a thing!

Merchants’ Open House’s – #PutNSBUnderYourTree and shop local for the holidays with your favorite merchants’ on Flagler Avenue! During the event, individual businesses will have their own unique open houses with shopping specials and/or festivities for you to visit! This is a great opportunity to come out and support your local, independently owned New Smyrna Beach businesses.

New Smyrna Beach Cookie Challenge – From 4 pm – 8pm, taste HOMEMADE cookies during the annual NSB Cookie Challenge! For $15, attendees will receive a cookie sample, a holiday cookie box, and a recipe card of each cookie they sampled.

COOKIE TICKETS: https://www.eventbrite.com/e/great-homemade-christmas-cookie-challenge-2025-tickets-1124614194329?aff=oddtdtcreator

Family Holiday Pictures – Come take FREE selfies with Santa and your family!

Tree Lighting, Holiday Craft Station for the kids, Trackless Train rides, as well as our annual Golf Cart Parade and Pooch Parade!